The Political Brain is a ground-breaking investigation into the role of emotion in determining the political life of the nation by Drew Westen, professor of psychology and psychiatry at Emory University. Westen shows how politicians can capture the hearts and minds of the electorate through examples of what candidates have said—or could have said—in debates, speeches, and ads.
The Political Brain shows how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years—such as abortion, guns, taxes, and race. You can’t change the structure of the brain. But you can change the way you appeal to it. And here’s how… Read more
“Drew Westen is a must read and must hear for any Democrat… In 2008 we will win the presidency if our candidate reads and acts on this book.” —Howard Dean, Chairman, Democratic Party
About the Author
Drew Westen received his B.A. at Harvard, an M.A. in Social and Political Thought at the University of Sussex (England), and his Ph.D. in Clinical Psychology at the University of Michigan, where he subsequently taught for six years. For several years he was Chief Psychologist at Cambridge Hospital and Associate Professor at Harvard Medical School. He is currently a guest Blogger on the Huffington Post, a commentator on NPR’s “All Things Considered” and the founder of Westen Strategies, a political and corporate consulting firm. Read more
VideosVideo 1: Drew Westen discusses the “dispassionate” view of the mind, and shows how it has failed Democratic candidates from Dukakis to Gore. View Video 2: Drew Westen analyzes the rousing speech Lyndon Johnson gave demanding the passage of the Voting Rights Act of 1965, and shows how his rhetoric won the hearts of the electorate. View
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